Vision Craft

Objective

To design a loyalty program (BALANCE REWARDS^®).
Helped manage the launch of both website & mobile applications which successfully enrolled 100 million participants in the Balance Rewards Loyalty Program, with 80 million active members.

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What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality